Hey!
I'm Michael Durant
An entrepreneur, coach, and visionary — I help leaders and creators unlock the genius within.
My journey began not in boardrooms or big stages, but in a garage at my in-laws’ house. With a borrowed laptop, no formal training, and an unshakable promise to my family, I launched what would become a nationally respected branding agency.
Today, I’m the founder of Creating Genius and a trusted advisor to CEOs, entrepreneurs, and high-impact brands. Over the past two decades, I’ve helped launch, scale, and transform hundreds of companies across industries — generating over $200 million in revenue and partnering with Emmy-winning producers, bestselling authors, and visionary leaders.
"I know what it’s like to hit rock bottom — to look at your family and say, “Something has to change.”
But my mission goes beyond business. I believe success isn’t about being born brilliant — it’s about releasing the genius that’s already inside you. My work is dedicated to helping people break through limits, master their mindset, and build brands and businesses that create real impact.
Why I Do This Work
Because I know firsthand that the road to success is paved with resilience, grit, and faith. I’ve faced failure, setbacks, and hard-earned lessons — and it’s those experiences that shaped me into the leader and coach I am today.
know firsthand that the road to success is paved with resilience, grit, and faith, shaped by failures, setbacks, and hard-earned lessons that forged me into the leader and coach I am today — and now I help entrepreneurs, creators, and business leaders break through barriers and limiting beliefs, build brands that reflect their unique genius, design businesses that are both profitable and meaningful, and step into their purpose with clarity and confidence.
I love helping people see what’s possible for their lives and businesses.
Whether you’re a founder ready to scale, a creative with a big idea, or a CEO pushing toward your next level — I’m here to help you unlock what’s inside and bring it to life.
Entrepreneur | Brand Strategist | Coach | Speaker